In 2013, Hayat Kimya made a strong entry into the new brand category of adult diapers, using the latest technology. These high-quality products, featuring elastic waistbands developed to answer the needs of people with incontinence problems, are a novelty for Turkey. The Joly product range includes Turkey’s first and only adult diaper with an elastic waistband, as well as absorbent underpants, women’s and men’s urinary incontinence pads, and two different sizes of protective bed covers. All Joly adult diapers have been tested at the German Dermatest Laboratories, and given top-grade certificates. The products are eligible for reimbursement by the Social Security Institution, and are now available at all national and local retailers, related medical points-of-sale, and pharmacies.